THE MEDIATING ROLE OF SATISFACTION IN THE RELATIONSHIP BETWEEN COST, BRAND VALUE AND INTENTION TO MAINTAIN A LONG-TERM RELATIONSHIP IN FRANCHISING
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| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/277088 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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