International Marketing
The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique,...
Đã lưu trong:
| Những tác giả chính: | , |
|---|---|
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Routledge
2012
|
| 主題: | |
| 在線閱讀: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29979 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| 總結: | The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. |
|---|