International Marketing
The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique,...
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| Autori principali: | , |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Routledge
2012
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| Soggetti: | |
| Accesso online: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29979 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Riassunto: | The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. |
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