International Marketing
The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique,...
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| Những tác giả chính: | , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Routledge
2012
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29979 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-29979 |
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oai:scholar.dlu.edu.vn:DLU123456789-299792012-03-03T07:36:48Z International Marketing Onkvisit, Sak Shaw, John Economics The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. 2012-02-23T03:17:39Z 2012-02-23T03:17:39Z 2004 Book 0415311322 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29979 en application/pdf Routledge |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Economics |
| spellingShingle |
Economics Onkvisit, Sak Shaw, John International Marketing |
| description |
The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. |
| format |
Book |
| author |
Onkvisit, Sak Shaw, John |
| author_facet |
Onkvisit, Sak Shaw, John |
| author_sort |
Onkvisit, Sak |
| title |
International Marketing |
| title_short |
International Marketing |
| title_full |
International Marketing |
| title_fullStr |
International Marketing |
| title_full_unstemmed |
International Marketing |
| title_sort |
international marketing |
| publisher |
Routledge |
| publishDate |
2012 |
| url |
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29979 |
| _version_ |
1757656966359941120 |