Understanding and Managing Customers
Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers. Readers gain an easy and applied introduction to this subject thanks to the accessible and clear writing style and a truly European focus. Designed for first ye...
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| Những tác giả chính: | , , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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FT Times
2012
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| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30069 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-30069 |
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oai:scholar.dlu.edu.vn:DLU123456789-300692012-03-03T07:42:30Z Understanding and Managing Customers Doole, Isobel Lancaster, Peter Lowe, Robin Economics Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers. Readers gain an easy and applied introduction to this subject thanks to the accessible and clear writing style and a truly European focus. Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers. 2012-03-01T00:47:37Z 2012-03-01T00:47:37Z 2005 Book 0273685627 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30069 en application/pdf FT Times |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Economics |
| spellingShingle |
Economics Doole, Isobel Lancaster, Peter Lowe, Robin Understanding and Managing Customers |
| description |
Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers. Readers gain an easy and applied introduction to this subject thanks to the accessible and clear writing style and a truly European focus. Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers. |
| format |
Book |
| author |
Doole, Isobel Lancaster, Peter Lowe, Robin |
| author_facet |
Doole, Isobel Lancaster, Peter Lowe, Robin |
| author_sort |
Doole, Isobel |
| title |
Understanding and Managing Customers |
| title_short |
Understanding and Managing Customers |
| title_full |
Understanding and Managing Customers |
| title_fullStr |
Understanding and Managing Customers |
| title_full_unstemmed |
Understanding and Managing Customers |
| title_sort |
understanding and managing customers |
| publisher |
FT Times |
| publishDate |
2012 |
| url |
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30069 |
| _version_ |
1757661402805305344 |