Complaint Management and Channel Choice: An Analysis of Customer Perceptions
This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal...
में बचाया:
| मुख्य लेखकों: | , |
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| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Springer
2015
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| विषय: | |
| ऑनलाइन पहुंच: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59448 |
| टैग : |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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