Conscious Branding
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how t...
Đã lưu trong:
| Những tác giả chính: | , |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Business Expert
2012
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31108 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| Tóm tắt: | Conscious Branding is a step-by-step process that enables entrepreneurs to
consciously build a differentiating brand using the Brand Map, a simple
visual diagram of how brands function throughout an organization. The
Brand Map helps managers and staff visualize their brand and demonstrates
how they can make their brand real through everything they do.
Conscious Branding is targeted to anyone who understands the need
to differentiate their organization from competitors. The process works
equally well for Fortune 500 companies and local service, manufacturing,
and retail businesses. The book takes the reader through a linear
process, beginning with building a brand platform and then showing
how to maintain a consistent brand through marketing communications,
product/service design, and operations.
Our goal is to make the complex simple. Type in “branding” or
“brand” in any search engine and you’ll fi nd tens of millions of pages on
the subject. There are scores, if not hundreds, of books on the subject.
We don’t intend to add to the confusion. Conscious Branding describes
a simple, easy-to-understand, and tested-in-real-life system. We believe
that if one understands the system, or the principles of how brand works,
they can make adjustments to fi t their particular application.
Our objective with the book is to say as much as we can with as few
words as possible. As business people and marketers, we know that most
executives already have too much information to process, so we have
made the book a quick read, with actionable steps. This is a book born
of practical, on-the-ground experience with organizations of all stripes. |
|---|