Conscious Branding
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how t...
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Business Expert
2012
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oai:scholar.dlu.edu.vn:DLU123456789-311082014-01-19T08:33:34Z Conscious Branding Funk, David Levis, Anne Marie Brand Brand building Unique brand components Market research Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding is targeted to anyone who understands the need to differentiate their organization from competitors. The process works equally well for Fortune 500 companies and local service, manufacturing, and retail businesses. The book takes the reader through a linear process, beginning with building a brand platform and then showing how to maintain a consistent brand through marketing communications, product/service design, and operations. Our goal is to make the complex simple. Type in “branding” or “brand” in any search engine and you’ll fi nd tens of millions of pages on the subject. There are scores, if not hundreds, of books on the subject. We don’t intend to add to the confusion. Conscious Branding describes a simple, easy-to-understand, and tested-in-real-life system. We believe that if one understands the system, or the principles of how brand works, they can make adjustments to fi t their particular application. Our objective with the book is to say as much as we can with as few words as possible. As business people and marketers, we know that most executives already have too much information to process, so we have made the book a quick read, with actionable steps. This is a book born of practical, on-the-ground experience with organizations of all stripes. 2012-06-21T03:44:02Z 2012-06-21T03:44:02Z 2009 Book https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31108 en application/pdf Business Expert |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Brand Brand building Unique brand components Market research |
| spellingShingle |
Brand Brand building Unique brand components Market research Funk, David Levis, Anne Marie Conscious Branding |
| description |
Conscious Branding is a step-by-step process that enables entrepreneurs to
consciously build a differentiating brand using the Brand Map, a simple
visual diagram of how brands function throughout an organization. The
Brand Map helps managers and staff visualize their brand and demonstrates
how they can make their brand real through everything they do.
Conscious Branding is targeted to anyone who understands the need
to differentiate their organization from competitors. The process works
equally well for Fortune 500 companies and local service, manufacturing,
and retail businesses. The book takes the reader through a linear
process, beginning with building a brand platform and then showing
how to maintain a consistent brand through marketing communications,
product/service design, and operations.
Our goal is to make the complex simple. Type in “branding” or
“brand” in any search engine and you’ll fi nd tens of millions of pages on
the subject. There are scores, if not hundreds, of books on the subject.
We don’t intend to add to the confusion. Conscious Branding describes
a simple, easy-to-understand, and tested-in-real-life system. We believe
that if one understands the system, or the principles of how brand works,
they can make adjustments to fi t their particular application.
Our objective with the book is to say as much as we can with as few
words as possible. As business people and marketers, we know that most
executives already have too much information to process, so we have
made the book a quick read, with actionable steps. This is a book born
of practical, on-the-ground experience with organizations of all stripes. |
| format |
Book |
| author |
Funk, David Levis, Anne Marie |
| author_facet |
Funk, David Levis, Anne Marie |
| author_sort |
Funk, David |
| title |
Conscious Branding |
| title_short |
Conscious Branding |
| title_full |
Conscious Branding |
| title_fullStr |
Conscious Branding |
| title_full_unstemmed |
Conscious Branding |
| title_sort |
conscious branding |
| publisher |
Business Expert |
| publishDate |
2012 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31108 |
| _version_ |
1819807893860384768 |