Marketing Strategy in Play: Questioning to Create Difference

When marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenges how we think about marketing and competition. T...

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Bibliographische Detailangaben
1. Verfasser: Hill, Mark E
Format: Buch
Sprache:English
Veröffentlicht: Business Expert 2012
Schlagworte:
Online Zugang:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31120
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