Marketing Strategy in Play: Questioning to Create Difference
When marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenges how we think about marketing and competition. T...
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| 格式: | 图书 |
| 语言: | English |
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Business Expert
2012
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| 在线阅读: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31120 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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