Global brands: The evolution of multinationals in alcoholic beverages
Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands.
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| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Cambridge University
2013
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| 主題: | |
| オンライン･アクセス: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/34821 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| 要約: | Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands. |
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