Global brands: The evolution of multinationals in alcoholic beverages
Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands.
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Cambridge University
2013
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/34821 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-34821 |
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oai:scholar.dlu.edu.vn:DLU123456789-348212014-01-20T01:38:09Z Global brands: The evolution of multinationals in alcoholic beverages Lopes, Teresa da Silva Alcoholic beverage industry Brand name products Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands. 2013-07-19T07:40:03Z 2013-07-19T07:40:03Z 2007 Book https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/34821 en application/pdf Cambridge University |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Alcoholic beverage industry Brand name products |
| spellingShingle |
Alcoholic beverage industry Brand name products Lopes, Teresa da Silva Global brands: The evolution of multinationals in alcoholic beverages |
| description |
Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands. |
| format |
Book |
| author |
Lopes, Teresa da Silva |
| author_facet |
Lopes, Teresa da Silva |
| author_sort |
Lopes, Teresa da Silva |
| title |
Global brands: The evolution of multinationals in alcoholic beverages |
| title_short |
Global brands: The evolution of multinationals in alcoholic beverages |
| title_full |
Global brands: The evolution of multinationals in alcoholic beverages |
| title_fullStr |
Global brands: The evolution of multinationals in alcoholic beverages |
| title_full_unstemmed |
Global brands: The evolution of multinationals in alcoholic beverages |
| title_sort |
global brands: the evolution of multinationals in alcoholic beverages |
| publisher |
Cambridge University |
| publishDate |
2013 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/34821 |
| _version_ |
1819778542602289152 |