Global brands: The evolution of multinationals in alcoholic beverages
Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands.
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Cambridge University
2013
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| Konular: | |
| Online Erişim: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/34821 |
| Etiketler: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Özet: | Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands. |
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