Global brands: The evolution of multinationals in alcoholic beverages

Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands.

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書目詳細資料
主要作者: Lopes, Teresa da Silva
格式: 圖書
語言:English
出版: Cambridge University 2013
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在線閱讀:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/34821
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