Consumer behavior : buying, having, and being

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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Bibliografische gegevens
Hoofdauteur: Solomon, Michael R
Formaat: Boek
Taal:English
Gepubliceerd in: Pearson 2015
Onderwerpen:
Online toegang:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098
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