Consumer behavior : buying, having, and being
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Pearson
2015
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-410982023-11-11T05:12:52Z Consumer behavior : buying, having, and being Solomon, Michael R Consumer behavior Market surveys Marketing For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. Market surveys. Marketing. 2015-04-20T07:31:14Z 2015-04-20T07:31:14Z 2013 Book 9780273767312 0273767313 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098 en application/pdf Pearson |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Consumer behavior Market surveys Marketing |
| spellingShingle |
Consumer behavior Market surveys Marketing Solomon, Michael R Consumer behavior : buying, having, and being |
| description |
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. |
| format |
Book |
| author |
Solomon, Michael R |
| author_facet |
Solomon, Michael R |
| author_sort |
Solomon, Michael R |
| title |
Consumer behavior : buying, having, and being |
| title_short |
Consumer behavior : buying, having, and being |
| title_full |
Consumer behavior : buying, having, and being |
| title_fullStr |
Consumer behavior : buying, having, and being |
| title_full_unstemmed |
Consumer behavior : buying, having, and being |
| title_sort |
consumer behavior : buying, having, and being |
| publisher |
Pearson |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098 |
| _version_ |
1819848870854656000 |