Consumer behavior : buying, having, and being
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
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| Format: | Book |
| Language: | English |
| Published: |
Pearson
2015
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| Subjects: | |
| Online Access: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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