Consumer behavior : buying, having, and being

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Solomon, Michael R
Formáid: Leabhar
Teanga:English
Foilsithe: Pearson 2015
Ábhair:
Rochtain Ar Líne:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41098
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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