Destination marketing : an integrated marketing communication approach

"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting mul...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Pike, Steven
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Butterworth-Heinemann 2015
Konular:
Online Erişim:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41142
Etiketler: Etiketle
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
Diğer Bilgiler
Özet:"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET.