Destination marketing : an integrated marketing communication approach
"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting mul...
में बचाया:
| मुख्य लेखक: | |
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| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Butterworth-Heinemann
2015
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| विषय: | |
| ऑनलाइन पहुंच: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41142 |
| टैग : |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| सारांश: | "Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET. |
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