Destination marketing : an integrated marketing communication approach
"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting mul...
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Butterworth-Heinemann
2015
|
| Những chủ đề: | |
| Acceso en liña: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41142 |
| Các nhãn: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|