Destination marketing : an integrated marketing communication approach
"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting mul...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Butterworth-Heinemann
2015
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41142 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-41142 |
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oai:scholar.dlu.edu.vn:DLU123456789-411422023-11-11T05:14:15Z Destination marketing : an integrated marketing communication approach Pike, Steven Place marketing Marketing Tourism "Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET. 2015-04-23T01:50:46Z 2015-04-23T01:50:46Z 2008 Book 9780750686495 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41142 en application/pdf Butterworth-Heinemann |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Place marketing Marketing Tourism |
| spellingShingle |
Place marketing Marketing Tourism Pike, Steven Destination marketing : an integrated marketing communication approach |
| description |
"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET. |
| format |
Book |
| author |
Pike, Steven |
| author_facet |
Pike, Steven |
| author_sort |
Pike, Steven |
| title |
Destination marketing : an integrated marketing communication approach |
| title_short |
Destination marketing : an integrated marketing communication approach |
| title_full |
Destination marketing : an integrated marketing communication approach |
| title_fullStr |
Destination marketing : an integrated marketing communication approach |
| title_full_unstemmed |
Destination marketing : an integrated marketing communication approach |
| title_sort |
destination marketing : an integrated marketing communication approach |
| publisher |
Butterworth-Heinemann |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41142 |
| _version_ |
1819849505127792640 |