Destination marketing : an integrated marketing communication approach

"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting mul...

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Gorde:
Xehetasun bibliografikoak
Egile nagusia: Pike, Steven
Formatua: Liburua
Hizkuntza:English
Argitaratua: Butterworth-Heinemann 2015
Gaiak:
Sarrera elektronikoa:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41142
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