Destination marketing : an integrated marketing communication approach
"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting mul...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Butterworth-Heinemann
2015
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| Subjects: | |
| Online Access: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41142 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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