Social media in travel, tourism and hospitality : theory, practice and cases
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
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| Những tác giả chính: | , , |
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Ashgate Pub
2015
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| Teme: | |
| Online dostop: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41319 |
| Oznake: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Izvleček: | Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations. |
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