Social media in travel, tourism and hospitality : theory, practice and cases

Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Sigala, Marianna
פורמט: ספר
שפה:Undetermined
יצא לאור: Farnham, Surrey, Burlington, VT Ashgate Pub. 2012
נושאים:
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ