Social media in travel, tourism and hospitality : theory, practice and cases

Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Sigala, Marianna
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: Farnham, Surrey, Burlington, VT Ashgate Pub. 2012
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ