Social media in travel, tourism and hospitality : theory, practice and cases
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
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| Những tác giả chính: | , , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Ashgate Pub
2015
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41319 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-413192023-11-11T05:31:00Z Social media in travel, tourism and hospitality : theory, practice and cases Sigala, Marianna Christou, Evangelos Gretzel, Ulrike Tourism Social aspects Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations. 2015-05-22T01:35:47Z 2015-05-22T01:35:47Z 2012 Book 978-1-4094-2091-0 978-1-4094-2092-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41319 en application/pdf Ashgate Pub |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Tourism Social aspects |
| spellingShingle |
Tourism Social aspects Sigala, Marianna Christou, Evangelos Gretzel, Ulrike Social media in travel, tourism and hospitality : theory, practice and cases |
| description |
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations. |
| format |
Book |
| author |
Sigala, Marianna Christou, Evangelos Gretzel, Ulrike |
| author_facet |
Sigala, Marianna Christou, Evangelos Gretzel, Ulrike |
| author_sort |
Sigala, Marianna |
| title |
Social media in travel, tourism and hospitality : theory, practice and cases |
| title_short |
Social media in travel, tourism and hospitality : theory, practice and cases |
| title_full |
Social media in travel, tourism and hospitality : theory, practice and cases |
| title_fullStr |
Social media in travel, tourism and hospitality : theory, practice and cases |
| title_full_unstemmed |
Social media in travel, tourism and hospitality : theory, practice and cases |
| title_sort |
social media in travel, tourism and hospitality : theory, practice and cases |
| publisher |
Ashgate Pub |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41319 |
| _version_ |
1819770908294774784 |