Social media in travel, tourism and hospitality : theory, practice and cases

Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Sigala, Marianna, Christou, Evangelos, Gretzel, Ulrike
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Ashgate Pub 2015
विषय:
ऑनलाइन पहुंच:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41319
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