Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education...

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Những tác giả chính:	Gitlow, Howard S, Wheatley, Edward W
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Springer 2015
Những chủ đề:	View all subjects Management Economics Business Industrial Management Congresses Marketing
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/58552
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spelling	oai:scholar.dlu.edu.vn:DLU123456789-585522023-11-11T06:12:43Z Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference Gitlow, Howard S Wheatley, Edward W View all subjects Management Economics Business Industrial Management Congresses Marketing This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 2015-09-28T09:26:46Z 2015-09-28T09:26:46Z 2015 Book 978-3-319-16934-7 978-3-319-16933-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/58552 en application/pdf Springer
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	View all subjects Management Economics Business Industrial Management Congresses Marketing
spellingShingle	View all subjects Management Economics Business Industrial Management Congresses Marketing Gitlow, Howard S Wheatley, Edward W Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
description	This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
format	Book
author	Gitlow, Howard S Wheatley, Edward W
author_facet	Gitlow, Howard S Wheatley, Edward W
author_sort	Gitlow, Howard S
title	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
title_short	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
title_full	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
title_fullStr	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
title_full_unstemmed	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
title_sort	proceedings of the 1979 academy of marketing science (ams) annual conference
publisher	Springer
publishDate	2015
url	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/58552
_version_	1819817432204705792

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

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