Wine Queens: Understanding the Role of Women in Wine Marketing
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer
2015
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/58825 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-588252023-11-11T06:21:32Z Wine Queens: Understanding the Role of Women in Wine Marketing Ramšak, Mojca General Cooking Women in the wine industry Marketing Wine and wine making This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking. 2015-10-14T08:05:30Z 2015-10-14T08:05:30Z 2015 Book 978-3-319-16661-2 978-3-319-16660-5 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/58825 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
General Cooking Women in the wine industry Marketing Wine and wine making |
| spellingShingle |
General Cooking Women in the wine industry Marketing Wine and wine making Ramšak, Mojca Wine Queens: Understanding the Role of Women in Wine Marketing |
| description |
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking. |
| format |
Book |
| author |
Ramšak, Mojca |
| author_facet |
Ramšak, Mojca |
| author_sort |
Ramšak, Mojca |
| title |
Wine Queens:
Understanding the Role of Women in Wine Marketing |
| title_short |
Wine Queens:
Understanding the Role of Women in Wine Marketing |
| title_full |
Wine Queens:
Understanding the Role of Women in Wine Marketing |
| title_fullStr |
Wine Queens:
Understanding the Role of Women in Wine Marketing |
| title_full_unstemmed |
Wine Queens:
Understanding the Role of Women in Wine Marketing |
| title_sort |
wine queens:
understanding the role of women in wine marketing |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/58825 |
| _version_ |
1819799318066888704 |