Rethinking Place Branding Comprehensive Brand Development for Cities and Regions
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and e...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59343 |
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oai:scholar.dlu.edu.vn:DLU123456789-593432023-11-11T06:35:43Z Rethinking Place Branding Comprehensive Brand Development for Cities and Regions Kavaratzis, Mihalis Warnaby, Gary Ashworth, Gregory Industrial Management Economics Business Place marketing Branding As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field. 2015-12-07T08:00:42Z 2015-12-07T08:00:42Z 2015 Book 978-3-319-12424-7 978-3-319-12423-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59343 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Industrial Management Economics Business Place marketing Branding |
| spellingShingle |
Industrial Management Economics Business Place marketing Branding Kavaratzis, Mihalis Warnaby, Gary Ashworth, Gregory Rethinking Place Branding Comprehensive Brand Development for Cities and Regions |
| description |
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field. |
| format |
Book |
| author |
Kavaratzis, Mihalis Warnaby, Gary Ashworth, Gregory |
| author_facet |
Kavaratzis, Mihalis Warnaby, Gary Ashworth, Gregory |
| author_sort |
Kavaratzis, Mihalis |
| title |
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions |
| title_short |
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions |
| title_full |
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions |
| title_fullStr |
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions |
| title_full_unstemmed |
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions |
| title_sort |
rethinking place branding
comprehensive brand development for cities and regions |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59343 |
| _version_ |
1782538478097006592 |