Rethinking Place Branding Comprehensive Brand Development for Cities and Regions
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and e...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , , |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Springer
2015
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| Θέματα: | |
| Διαθέσιμο Online: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59343 |
| Ετικέτες: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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