Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-busine...

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Dettagli Bibliografici
Autori principali:	Levy, Michael, Grewal, Dhruv
Natura:	Libro
Lingua:	English
Pubblicazione:	Springer 2015
Soggetti:	Science Management Economics Congresses Marketing
Accesso online:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59403
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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