Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online a...
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Springer
2015
|
| Matèries: | |
| Accés en línia: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59420 |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|