Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online a...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | English |
| Publié: |
Springer
2015
|
| Sujets: | |
| Accès en ligne: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59420 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|