Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume...
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2015
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oai:scholar.dlu.edu.vn:DLU123456789-594382023-11-11T06:40:02Z Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress Manrai, Ajay K Meadow, H. Lee Management Economics Business Industrial This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. 2015-12-15T00:58:07Z 2015-12-15T00:58:07Z 2015 Book 978-3-319-17356-6 978-3-319-17355-9 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59438 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Economics Business Industrial |
| spellingShingle |
Management Economics Business Industrial Manrai, Ajay K Meadow, H. Lee Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress |
| description |
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. |
| format |
Book |
| author |
Manrai, Ajay K Meadow, H. Lee |
| author_facet |
Manrai, Ajay K Meadow, H. Lee |
| author_sort |
Manrai, Ajay K |
| title |
Global Perspectives in Marketing for the 21st Century:
Proceedings of the 1999 World Marketing Congress |
| title_short |
Global Perspectives in Marketing for the 21st Century:
Proceedings of the 1999 World Marketing Congress |
| title_full |
Global Perspectives in Marketing for the 21st Century:
Proceedings of the 1999 World Marketing Congress |
| title_fullStr |
Global Perspectives in Marketing for the 21st Century:
Proceedings of the 1999 World Marketing Congress |
| title_full_unstemmed |
Global Perspectives in Marketing for the 21st Century:
Proceedings of the 1999 World Marketing Congress |
| title_sort |
global perspectives in marketing for the 21st century:
proceedings of the 1999 world marketing congress |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59438 |
| _version_ |
1819777748996980736 |