Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics

Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial pra...

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Chi tiết về thư mục
Tác giả chính: Weiß, Stefanie
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer 2015
Những chủ đề:
Psychographics
Consumers' preferences
Brand choice
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59468
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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spelling oai:scholar.dlu.edu.vn:DLU123456789-594682023-11-11T06:41:33Z Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics Weiß, Stefanie Psychographics Consumers' preferences Brand choice Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique. 2015-12-17T02:20:24Z 2015-12-17T02:20:24Z 2015 Book 978-3-658-08672-5 978-3-658-08671-8 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59468 en application/pdf Springer
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Psychographics
Consumers' preferences
Brand choice
spellingShingle Psychographics
Consumers' preferences
Brand choice
Weiß, Stefanie
Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
description Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.
format Book
author Weiß, Stefanie
author_facet Weiß, Stefanie
author_sort Weiß, Stefanie
title Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
title_short Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
title_full Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
title_fullStr Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
title_full_unstemmed Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
title_sort determinants of private label attitude: predicting consumers’ brand preferences using psychographics
publisher Springer
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59468
_version_ 1782539511939465216

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