Business Relationship Management and Marketing: Mastering Business Markets
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59473 |
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oai:scholar.dlu.edu.vn:DLU123456789-594732023-11-11T06:41:24Z Business Relationship Management and Marketing: Mastering Business Markets Kleinaltenkamp, Michael Plinke, Wulff Geiger, Ingmar Key accounts Marketing Relationship marketing Industrial marketing Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice. 2015-12-17T09:07:36Z 2015-12-17T09:07:36Z 2015 Book 978-3-662-43856-5 978-3-662-43855-8 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59473 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Key accounts Marketing Relationship marketing Industrial marketing |
| spellingShingle |
Key accounts Marketing Relationship marketing Industrial marketing Kleinaltenkamp, Michael Plinke, Wulff Geiger, Ingmar Business Relationship Management and Marketing: Mastering Business Markets |
| description |
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice. |
| format |
Book |
| author |
Kleinaltenkamp, Michael Plinke, Wulff Geiger, Ingmar |
| author_facet |
Kleinaltenkamp, Michael Plinke, Wulff Geiger, Ingmar |
| author_sort |
Kleinaltenkamp, Michael |
| title |
Business Relationship Management and Marketing:
Mastering Business Markets |
| title_short |
Business Relationship Management and Marketing:
Mastering Business Markets |
| title_full |
Business Relationship Management and Marketing:
Mastering Business Markets |
| title_fullStr |
Business Relationship Management and Marketing:
Mastering Business Markets |
| title_full_unstemmed |
Business Relationship Management and Marketing:
Mastering Business Markets |
| title_sort |
business relationship management and marketing:
mastering business markets |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59473 |
| _version_ |
1819787691746656256 |