Customer relationship marketing get to know your customers and win their loyalty

As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively

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Библиографические подробности
Главный автор: Stone, Merlin
Другие авторы: Merlin Stone; Neil Woodcock; Liz Machtynger
Язык:Undetermined
English
Опубликовано: London Kogan Page in association with Marketing magazine, repr. 2002 2000
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