Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory healt...
Wedi'i Gadw mewn:
Prif Awdur: | Kick, Markus |
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Fformat: | Llyfr |
Iaith: | English |
Cyhoeddwyd: |
Springer
2015
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Pynciau: | |
Mynediad Ar-lein: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59524 |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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Eitemau Tebyg
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Creating corporate reputations
gan: Dowling, Grahame
Cyhoeddwyd: (2001) -
Winning reputations : how to be your own spin doctor /
gan: Genasi, Chris
Cyhoeddwyd: (2002) -
Growing Brands Through Sponsorship:
An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
gan: Gross, Philip
Cyhoeddwyd: (2015) -
Managing corporate culture
gan: Davis, Stanley M.
Cyhoeddwyd: (1984) -
Reputation :
gan: Fombrun, Charles J
Cyhoeddwyd: (1996)