Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory healt...
में बचाया:
मुख्य लेखक: | Kick, Markus |
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स्वरूप: | पुस्तक |
भाषा: | English |
प्रकाशित: |
Springer
2015
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विषय: | |
ऑनलाइन पहुंच: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59524 |
टैग : |
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कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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समान संसाधन
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Creating corporate reputations
द्वारा: Dowling, Grahame
प्रकाशित: (2001) -
Winning reputations : how to be your own spin doctor /
द्वारा: Genasi, Chris
प्रकाशित: (2002) -
Growing Brands Through Sponsorship:
An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
द्वारा: Gross, Philip
प्रकाशित: (2015) -
Managing corporate culture
द्वारा: Davis, Stanley M.
प्रकाशित: (1984) -
Reputation :
द्वारा: Fombrun, Charles J
प्रकाशित: (1996)