Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a su...
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| Язык: | English |
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Springer
2015
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| Online-ссылка: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59528 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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