Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a su...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59528 |
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oai:scholar.dlu.edu.vn:DLU123456789-595282023-11-11T06:45:26Z Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations Levsen, Nils Social aspects Marketing Economic aspects Population aging Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described. 2015-12-28T07:19:37Z 2015-12-28T07:19:37Z 2015 Book 978-3-658-08815-6 978-3-658-08814-9 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59528 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Social aspects Marketing Economic aspects Population aging |
| spellingShingle |
Social aspects Marketing Economic aspects Population aging Levsen, Nils Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations |
| description |
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described. |
| format |
Book |
| author |
Levsen, Nils |
| author_facet |
Levsen, Nils |
| author_sort |
Levsen, Nils |
| title |
Lead Markets in Age-Based Innovations:
Demographic Change and Internationally Successful Innovations |
| title_short |
Lead Markets in Age-Based Innovations:
Demographic Change and Internationally Successful Innovations |
| title_full |
Lead Markets in Age-Based Innovations:
Demographic Change and Internationally Successful Innovations |
| title_fullStr |
Lead Markets in Age-Based Innovations:
Demographic Change and Internationally Successful Innovations |
| title_full_unstemmed |
Lead Markets in Age-Based Innovations:
Demographic Change and Internationally Successful Innovations |
| title_sort |
lead markets in age-based innovations:
demographic change and internationally successful innovations |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59528 |
| _version_ |
1819836007340572672 |