The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, in...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Springer
2015
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| Assuntos: | |
| Acesso em linha: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59537 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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