Marketing Analytics Roadmap: Methods, Metrics, and Tools
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analy...
Сохранить в:
| Главный автор: | |
|---|---|
| Формат: | |
| Язык: | English |
| Опубликовано: |
Springer
2015
|
| Предметы: | |
| Online-ссылка: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59541 |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|