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1

Principles of services marketing

by Palmer, Adrian
Published 2005

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

2

Selling the invisible : A field guide to modern marketing

by Beckwith, Harry
Published 1997

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

3

The new service society

by Lewis, Russell
Published 1973

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

4

Giáo trình lý thuyết nghiệp vụ lễ tân (Dùng trong các trường THCN)

by Phạm, Thị Thu Cúc
Published 2005

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

5

Giáo trình lý thuyết nghiệp vụ lễ tân

by Phạm, Thị Cúc
Published 2005

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

6

Essays on the service industry and social security in Japan

by Emi, Koichi
Published 1978

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

7

Services marketing : Concepts, strategies, and cases

by Hoffman, K. Douglas
Published 2006

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

8

Services marketing an Asia-pacific perspective

by Lovelock, Christopher H
Published 2015

Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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9

Essentials of services marketing

by Wirtz, Jochen
Published 2012

Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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10

Beyond industrialization : Ascendancy of the global service economy

by Shelp, Ronald Kent
Published 1981

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

11

Interactive services marketing /

by Fisk, Raymond P.
Published 2000

Institutions: Thư viện Trường Đại học Đà Lạt

12

Service innovation /

Published 2016

Institutions: Thư viện Trường Đại học Đà Lạt

13

Achieving service excellence : Maximizing enterprise performance through innovation and technology /

by Chang, C. M. (Ching Ming), 1935-
Published 2014

Institutions: Thư viện Trường Đại học Đà Lạt

14

Interactive services marketing /

by Fisk, Raymond P.
Published 2008

Institutions: Thư viện Trường Đại học Đà Lạt

Table of contents only

15

Service America in the new economy /

by Albrecht, Karl, 1941-
Published 2002

Institutions: Thư viện Trường Đại học Đà Lạt

16

Uncommon service : how to win by putting customers at the core of your business /

by Frei, Frances.
Published 2012

Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

17

Services marketing : concepts, strategies, & cases /

by Hoffman, K. Douglas, Bateson, John E. G.
Published 2017

Institutions: Thư viện Trường Đại học Đà Lạt

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