Essentials of services marketing
Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...
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| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
Singapore; New York
Pearson Education South Asia Pte Ltd
2012
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| 主題: | |
| 在線閱讀: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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