Essentials of services marketing

Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...

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Bibliografiska uppgifter
Huvudupphovsman: Wirtz, Jochen
Övriga upphovsmän: Chew, Patricia
Materialtyp: Bok
Språk:Undetermined
Publicerad: Singapore; New York Pearson Education South Asia Pte Ltd 2012
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Länkar:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629
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