Essentials of services marketing

Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Wirtz, Jochen
Beste egile batzuk: Chew, Patricia
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Singapore; New York Pearson Education South Asia Pte Ltd 2012
Gaiak:
Sarrera elektronikoa:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629
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