Essentials of services marketing
Includes bibliographical references and indexes.; Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to st...
שמור ב:
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| פורמט: | ספר |
| שפה: | Undetermined |
| יצא לאור: |
Singapore; New York
Pearson Education South Asia Pte Ltd
2012
|
| נושאים: | |
| גישה מקוונת: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24629 |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
|---|