Business analytics for sales and marketing managers How to compete in the information age

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Bibliographic Details
Main Author: Laursen, Gert H. N.
Other Authors: 1940- 1951- 1953- 1950-, 1950- 1963-
Format: Book
Language:English
Published: Hoboken, New York John Wiley & Sons 2011
Series:Wiley and SAS Business Series 41
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Institutions: Mạng thư viện Đại học Đà Nẵng
Description
Physical Description:xiii, 242 p. ill. 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470912867 (hardback)