Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy /

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with th...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Douglas Kimberly
التنسيق: كتاب
اللغة:Vietnamese
منشور في: NewYork : Wiley , 2009
الموضوعات:
الوسوم: إضافة وسم
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng