Consumer behavior and marketing action

In today's business world a better understanding of consumer's needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of c...

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Xehetasun bibliografikoak
Egile nagusia: Assael, Henry
Beste egile batzuk: Henry Assael
Hizkuntza:Undetermined
English
Argitaratua: Cincinnati, Ohio South-Western College Pub. 2001
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh