Consumer behavior and marketing action

In today's business world a better understanding of consumer's needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of c...

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Detalles Bibliográficos
Autor principal: Assael, Henry
Otros Autores: Henry Assael
Lenguaje:Undetermined
English
Publicado: Cincinnati, Ohio South-Western College Pub. 2001
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