Consumer behavior and marketing action

In today's business world a better understanding of consumer's needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of c...

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Detalhes bibliográficos
Autor principal: Assael, Henry
Outros Autores: Henry Assael
Idioma:Undetermined
English
Publicado em: Cincinnati, Ohio South-Western College Pub. 2001
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh