Consumer behavior and marketing action

In today's business world a better understanding of consumer's needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of c...

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Bibliographic Details
Main Author: Assael, Henry
Other Authors: Henry Assael
Language:Undetermined
English
Published: Cincinnati, Ohio South-Western College Pub. 2001
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh