Consumer behavior and marketing action
In today's business world a better understanding of consumer's needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of c...
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| Language: | Undetermined English |
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Cincinnati, Ohio
South-Western College Pub.
2001
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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