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|a 9780470912867 (hardback)
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|a eng
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|a Laursen, Gert H. N.
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|a Business analytics for sales and marketing managers
|b How to compete in the information age
|c Gert H.N. Laursen
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| 260 |
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|a Hoboken, New York
|b John Wiley & Sons
|c 2011
|
| 300 |
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|a xiii, 242 p.
|b ill.
|c 24 cm.
|
| 490 |
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|a Wiley and SAS Business Series
|v 41
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| 504 |
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|
|a Includes bibliographical references and index.
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| 520 |
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|c Provided by publisher.
|c Provided by publisher.
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| 650 |
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|a Consumers' preferences
|x Research
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| 650 |
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|a Consumers
|x Research
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| 653 |
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|a Marketing
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| 700 |
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|a Monograph
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|a Printed language
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| 980 |
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|a Mạng thư viện Đại học Đà Nẵng
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