Multichannel marketing : metrics and methods for on and offline success /

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Bibliographic Details
Main Author: Arikan, Akin, 1969-
Format: Book
Language:English
Published: Indianapolis, Ind. : Wiley Pub., c2008.
Series:Serious skills.
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Online Access:Contributor biographical information
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Institutions: Mạng thư viện Đại học Đà Nẵng